How to get your music on Spotify playlists? Top Five Strategies to Entice Curators.

If your reading this then you’re either:

A) Just recently hearing about the power of Spotify Playlists and how they can rapidly increase digital streams. You want to find out more about Spotify Playlist Pitching and promotion and take your music to the next level. If this is you – Click here so we can tell you more 

B) You know that Spotify Playlists is what’s on everyone’s lips right now. You see other artists streams reach the hundreds of thousands or even millions within a few weeks. You read articles, you know of other artists or labels/managers that have a relationship with Spotify, however, you have no idea how to get the music on those playlists. If this is you – then click here so we can set up a phone consultation 

Now let’s get down to it. 

Pitching to Spotify playlists has become a trade secret to many major labels dramatically increasing online streaming and return on investment in their campaigns. Billboard magazine reports that due to online streaming, the music industry is beginning to enter a new age and progress, with an estimated 18.3 million subscribers to online music generating more 8.1% more revenue in the first 6 months of 2016 compared to 2015. 

So how do you do it?

In this article, we will discuss 5 things that curators look for when adding music to Spotify playlists. Hopefully, this will not only work as well needed advice and guidance, but also a type of Spotify Rubric which you can refer to…

Online Traction: 

Working with curators is about brand incentives. Why should they choose you? and what kind of impact will your music have? Now you don’t have to be charting on the Billboards to be able to provide a brand incentive but you do need some form of digital footprint online or look like you do! 

We recommend the following: 

  • Build a landing page (a one-page website with bio, press, and music). Make sure you track all the data with Google Analytics so that you can show curators your proof of audience.
  • Craft together a press release and begin hitting up blogs that like your music. Click here if you need some help with that
  • Use Search Engine Optimization practices to dramatically increase your traffic to the right keywords (we love doing this so hit us up
  • Run an Adwords campaign for low competition, high traffic keywords or a popular song similar to your music. 
  • Grow your existing Spotify account by adding in a call to action to your landing page and plugging in all your social media. Your landing page is the mother ship.

Engagement

 Numbers and reach are great but ENGAGEMENT is where the money’s at. You can have all the followers you desire but if you have no engagement (sign of life) then it will either look like you bought all your likes or you are a one hit wonder spamming people. Both is bad.
Working with Spotify curators we have discovered that a 4% engagement rate is essential and desirable. That means if you have 1000 likes on Facebook, at least 40 people should be liking, commenting and engaging with the content you post.
 
We recommend the following:
  • Create great content but DO NOT SPAM PEOPLE WITH MEMES. Creating a content strategy for Facebook does not mean you have to head over to Reddit and repost a stack of memes, be creative. Think about how you can actually engage with your fans by creating a story. Begin blogging about your music, maybe post some sneak peak videos or a cover or two. Just engage. Again, we love creating social media campaigns so hit us up if you want some help ( ͡° ͜ʖ ͡°)

Brand Alignment:

One of the best ways to stand out from the rest is to partner with a brand. This doesn’t mean selling out and wearing a Campbells soup hoodie at every live performance. You need to find something that fits in with your music and establish some brand incentives. WE LOVE working with brands and matchmaking the right brand to an artist – If you need help here, hit us up (again).

What we recommend:

  • Look at lyrics in your music (or your artist’s music). Figure out the main theme within the music then try to sum that up into a tagline.
  • Write to a brand, tell them about your brand and how you could work together. This would be a good reason to mention the online traction and engagement you have and if you listened to what we said earlier – you should have some great raw data to show.

Placement

Where can you get your music (your artist’s music) placed? When anyone mentions publishing you automatically think of big deals like movies and TV shows (something we can actually help you with) but the fact is it doesn’t have to be a traditional media approach. There are many different ways to get your music on small scale projects, Youtube videos, and even advertisements.

What we recommend:

  • Submit your track to different Youtube channels. Look for Vloggers, comedians or action sports like Surfing or skateboarding.
  • Find a small business online and ask them if they would like to use your music in their next project

**NOTE: You won’t be paid the big bucks for smaller placements, in fact you might not be paid at all. Focus on the big picture though and that is HOW IT LOOKS to others. Having your music placed on anything is great leverage and an awesome talking point in any pitch.

CONTRAST

Last but not least is the contrast – What makes you stand out?

What about your music and your brand makes you different and makes you stand out from the rest? Think brand incentives and think about your overall story.

What we recommend:

  • Work with a publicist who can help pick out your key talking points and shape it into a double-edged sword of a press release (we can help with that).
  • Sit down with your manager (or if you’re a manager, sit down with your artist) and begin writing down the key points that your music has. Start by looking at your lyrics, highlight some key points and then look at recent achievements.
  • If you have followed each step in this article systematically then by now you should have enough of a story! You should have Online Traction, an active engagement, brand alignment and even some small scale placements. Your hot property.
Well, there you have it. Please note that these are just five points we picked out of the hundreds of factors that relate to Spotify placements. These are just what we discovered are the most frequent and often the key focuses we have with the majority of our clients.
If you need some help creating a story and want to work on each of these steps in detail – Please set up a consultation see that we can help you out
If you’re looking to launch a specially designed Spotify Pitching campaign – please set up a free phone consultation by filling out the form below.
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How to get your music onto Spotify Playlists?
How to get your music on Spotify playlists? Top Five Strategies to Entice Curators.
How to get your music onto Spotify Playlists? Five Key Points.
How to get your music on Spotify playlists? Top Five Strategies to Entice Curators.
In this article, we will discuss 5 things that curators look for when adding music to Spotify playlists.
How to get your music on Spotify Playlists? Top Five Strategies to Entice Curators. This article goes into detail about five key strategies we have developed in increasing the chances of having your music featured on a Spotify Playlist.
Playlist Pump Staff
Playlist Pump
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