Upside Music

Building a sustainable income

UPSIDE MUSIC PTY LTD IS THE COMBINED PROJECT OF WILVOX A&R HEADED BY UNIVERSAL SIGNED MR WILSON IN COLLABORATION WITH MARKETING AND SOCIAL MEDIA COMPANY BAND EXPRESS HEADED BY RICHARD SCHIFFER AND ADAM LUCERNE.

WE ARE AN IMPROPER LABEL. WE COMBINE THE POWER OF INDUSTRY EXPERIENCE, BRANDING/STRATEGY, SEO MARKETING TACTICS, PR, TOURING AND ARIA NOMINATED A&R TO CREATE NEW EXCITING CAREERS FOR ASPIRING ARTISTS AND ALSO CREATE NEW OPPORTUNITIES OF ESTABLISHED ARTISTS BRINGING BOTH THEM AND THEIR TEAM TO NEW LEVELS.

LIKE A LAUNCH PAD FOR ARTISTS

WE EXIST TO HELP ARTISTS..NOT LOCK THEM INTO A CONTRACT THAT WILL DRAIN BOTH THEIR ENERGY AND TALENTS. UPSIDE MUSIC DEALS FROM PROJECT TO PROJECT ALLOWING ARTISTS TO HAVE THE POWER AND BACKING OF A RECORD LABEL WITHOUT SIGNING A 360 DEGREE CONTRACT AND STILL MAINTAIN THE LION SHARE OF THEIR SALES.